Looking for a retirement community where life continues to bloom with friendship, purpose, and joy? Discover why St. James Place in Baton Rouge was the perfect choice for legendary newsman George Sells – and why it might be the right fit for you, too.
A Life of Achievement, A Community That Feels Like Home
George Sells, former WAFB evening news anchor and a household name in Baton Rouge from 1988 to 2012, has lived a life most only dream about. Reporting from major cities like New York, Houston, Philadelphia, and Detroit, George brought the world into people’s homes. But it was in Baton Rouge that he found both professional fulfillment and a true sense of community.
“I had Big Fish in a Small Pond advantage,” George reflects. “I loved being on the news here. No more union problems. And there was Donna…”
Sells and the late Donna Britt formed one of the most admired anchor teams in the country. Their chemistry was undeniable, their professionalism unmatched. When Donna passed in 2021 after a brave battle with ALS, George was devastated—but also proud to have stood by her side to the very end.
From Headlines to Healing: Finding Support at St. James Place
After retiring, George’s financial advisor, Fred Dent of Dent Wealth Advisors, made a recommendation that changed everything: move to St. James Place, Baton Rouge’s premier Life Plan Community.
“I wouldn’t have to cut the yard anymore. I could spend time tinkering with my toys. It just made sense,” George says.
Tragically, his wife Sandy passed just 13 days after they moved in. But George never considered leaving.
“There was a huge set of arms that wrapped around me,” George recalls. “Neighbors and staff gave me love, support, and became family – things I never could’ve had in my big house in the Country Club of Louisiana.”
At St. James Place, George found more than comfort. He found purpose, companionship, and peace.
A New Chapter – and a New Love – Within the Community
Love found its way back into George’s life when he met Patti Toups in line at a restaurant. “She had no idea who I was, which was perfect,” George jokes. After dinners, flowers, and connection, Patti sold her home and moved into St. James Place with George. Today, they’re happily married and fully immersed in community life.
“We don’t have family in Baton Rouge, so the people here are our family,” George says. “And there’s no place we’d rather be.”
More Than a Retirement Community – It’s a New Beginning
In 2022, George was inducted into the Louisiana Association of Broadcasters Hall of Fame – a final feather in a cap filled with accolades. But when asked about his life now, he beams:
“I’m damn happy about how my life turned out. I’ve lived big. And now I live surrounded by people who care.”
A Smart Investment in the Future
Ultimately, moving into a Life Plan Community isn’t just about securing a safe and enriching place to live – it’s a sound financial decision. With predictable monthly expenses, protection from rising healthcare costs, and the value of amenities and services bundled into one plan, residents can enjoy peace of mind and long-term financial stability.
“Over the years, I’ve sent several clients to St. James Place, and without exception, the experience of the client has been extremely rewarding. Not only is the lifestyle enriching, but it solves many financial problems for the client as well,” explains Fred Dent. The decision for George to join a Life Plan Community wasn’t just about comfort or community – it was about investing in a future that’s both secure and fulfilling.
Discover the St. James Place Difference
At St. James Place Retirement Community, you’ll find more than comfort and care—you’ll find community, security, and a vibrant lifestyle filled with meaning. Whether you’re looking for Independent Living, Assisted Living, or Memory Support, we tailor care to your needs—just like we did for George.
Come See for Yourself
Whether you’re ready to make the move or just beginning your search, we’d love to meet you. Like George, you’ll find that St. James Place isn’t where life slows down – it’s where it opens up.
Call us today at (225) 215-4500 or schedule your personal tour.
For more information about how moving into a Life Plan Community can fit into your investment plans, please contact Fred Dent at (225) 255-1165, or visit Dent Wealth Advisors.
